Agencies must have the necessary tools to deal with the continuously changing PPC landscape.
Today, I’ll go over the top ten tools for PPC firms that have helped my business develop.
These technologies have streamlined our labor and contributed significantly to the success of our digital marketing initiatives.
01. Google Product Suite
The Google suite has several tools, but the ones we use the most are Slides, Sheets, and Documents. Even though there are multiple suites, I assumed they could be combined into a single tool.
Google Sheets is one of the best tools Google has to offer, and it has had a significant impact on our everyday work.
The real-time collaboration function has transformed everything; it is no longer required to keep track of many versions of Excel files.
We used to have difficulties with filenames that were difficult to interpret, such as “example_excel_doc_FINAL_11-14,” which could have resulted in errors. These issues have been resolved owing to Google Sheets, which makes collaboration and data management easier.
Google Docs allows us to collaborate immediately with others both within and outside of Google Docs. With a single digital document, we can create a digital paper record of all reports, status documents, and so on.
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Google Slides is unquestionably the best. We always use this for reports and one-time requests, and we have a custom theme for internal use. This is an excellent method to view and manage the conversation track.
02. DataSlayer
DataSlayer is growing as an attractive alternative to Super Metrics, particularly in terms of overall capability and integration with other systems. Using Google Sheets, we can quickly integrate services such as Shopify, Meta, Google, and TikTok into a single dashboard.
This helps things go more smoothly and allows us to create solutions that are simple for clients to use, making the reporting process easier. There are numerous monitoring solutions available, but none of them can be customized to meet our specific needs.
We utilize several platforms, and they all need to be combined to provide us with a complete picture of all of the marketing channels we manage. DataSlayer is one of the greatest and most cost-effective choices we’ve found.
03. Zapier
Zapier is a powerful automation tool that is often overlooked. We’ve always been impressed by how many various built-in functions it offers.
Zapier has become an important part of our simplified operations since it simplifies the automation of repetitive tasks and the connection of various resources.
One thing that distinguishes it is its compatibility with a vast digital ecosystem of over 5,000 apps. This allows us the flexibility to tailor processes to our individual needs.
It has been used to send automated emails, link to CRM systems, and maintain data synchronized between platforms. The PPC community should pay more attention to and praise this tool for its ability to significantly increase performance.
04. Google Analytics 4
Regardless of feedback, Google Analytics remains the industry standard. Its tracking tools and quick connections provide enterprises, particularly small and medium-sized ones, with a wealth of information.
From a broad perspective, understanding where your traffic is coming from, what items they are using, and where they are situated can help your business prosper.
05. DownNotifier
DownNotifier is especially useful for agency owners. As part of our onboarding process, we’ve set up automatic notifications to warn us when a client’s website is unavailable.
This was critical during a recent Shopify downtime, allowing us to quickly notify the customer and suspend PPC advertising to reduce lost spend.
The proactive approach to downtime control has shown to be a strategic benefit. The best part is that it’s completely free and takes almost little time to set up.
06. Canva
Canva has become a vital tool for a company that values platform knowledge over artistic flare.
That’s because its platform is so simple to use that it alters the game, allowing us to create visually appealing commercials for clients who aren’t particularly creative.
Canva offers more than simply design. It aids in the launch of social campaigns by providing a wide range of templates, visuals, fonts, and AI customization options. All of this makes it faster for us to begin new projects.
07. Rich Data Tester
Google’s Rich Data Tester is a valuable tool for troubleshooting issues with Google Merchant Centre or SEO.
This tool assists those who are knowledgeable with organized data in understanding how the Googlebot perceives a website. It helps to fine-tune aspects that are critical for speed and visibility.
Bugs such as pricing mismatch occur frequently in the Google Merchant Centre. The Rich Data Tester shows us what the machines see.
Structured data is frequently used in a way that confuses bots. Standardized languages must be included on your website so that search engines can understand it. This will help you with all aspects of marketing.
08. Google Keyword Planner
Keyword Planner is a time-tested and valuable tool for anyone in control of PPC ads. Even though it has changed dramatically over the previous ten years, it remains one of the greatest tools for term research.
In the age of wide-match keywords, it is one of the most significant tools for identifying high-volume keywords and determining their relevance.
We frequently use this tool to target keywords with some volume and anticipate how well they will perform for our clients by combining Google data, client data, and industry standards.
This frequently results in a somewhat accurate prediction of the investment’s performance.
09. ChatGPT
It’s difficult to quantify how helpful ChatGPT is in our daily work. This AI technology has sparked a lot of discussion, and rightfully so. It has completely transformed the game.
As teams become accustomed to the prompts, ChatGPT expedites the process of creating entire accounts, generating keywords, composing ad text, and developing landing sites.
We are looking to explore ways to connect ChatGPT to other technologies, such as Zapier, to expand its capabilities.
10. Google Tag Manager
One of the most difficult tasks we face is ensuring that we track and measure the progress of our efforts, especially as new people join the team.
It’s useful to have Google Tag Manager if you know how to utilize it. On-site, you can monitor practically everything that happens. We can create adjustments and triggers that only apply in specific scenarios.
We still see many users who do not have the proper tracking setup. Companies may spend money and report on prices, impressions, and clicks. We consistently encourage our clients to measure their performance. It holds marketing directly accountable for the money they spend on projects and the results they achieve.
These products have been really useful as our company has developed. We utilize each of these tools daily. These technologies enable us to meet our clients’ needs, run our business, and expand.
I’m curious about how rapid AI and technology development may improve these tools and, potentially, eliminate part of their requirement.
Frequently Asked Question
What are PPC agencies?
PPC (Pay-Per-Click) agencies are firms that specialize in managing online advertising campaigns for businesses. They use various tools and strategies to optimize ad performance and achieve the best return on investment (ROI) for their clients.
Why are tools important for PPC agencies?
Tools are essential for PPC agencies to streamline their workflow, analyze data, optimize campaigns, and track performance effectively. These tools help agencies make data-driven decisions and maximize the effectiveness of their advertising efforts.
What criteria are considered in selecting the top tools for PPC agencies?
The top tools for PPC agencies are selected based on factors such as functionality, usability, reliability, customer support, integration capabilities, and overall value for money. Agencies prioritize tools that offer comprehensive features and align with their specific needs and objectives.
What types of tools are typically used by PPC agencies?
PPC agencies use a range of tools across various categories, including keyword research tools, bid management platforms, analytics dashboards, ad creative software, landing page builders, conversion tracking tools, and more. Each tool serves a specific purpose in optimizing different aspects of PPC campaigns.
How can PPC agencies stay updated with the latest tools and trends in the industry?
To stay abreast of the latest tools and trends in the PPC industry, agencies can attend industry conferences, participate in webinars, join online communities, read industry publications, and network with peers. Additionally, regularly evaluating and experimenting with new tools can help agencies adapt to changes and maintain a competitive edge.